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The Hakuhodo head office is located about 20 kilometers east of the city of Hiroshima. Hakuhodo was founded in 1974 in the town of Kumano and for around 200 years Kumano has had a long history in the production of brushes. At our main factory in Hiroshima we manufacture approximately 500,000 brushes a month. Our efficient production process which is based on the traditional techniques of truly skilled craftsmen continues to support this. We do not rely on machine manufacturing. In order to maintain the high quality of production, all our brushes are hand-crafted. We have obtained a patent for a method of arranging a brush head which enables us to achieve mass production of quality brushes. This ongoing production policy has enabled us to achieve the honour of receiving the first Prime Minister’s prize of Monodzukuri Japan Grand Award.

At Hakuhodo we supply our own brand brushes. However, we can also produce labeling for private companies and our OEM customers range from leading domestic and international cosmetic companies to makeup artists own brands.

Company overview

Corporate Name Hakuhodo Company, Limited
Nature of Business Manufacture and sales of brushes used for: Makeup, Calligraphy, Menso (the painting of dolls' faces), Nihonga (Japanese painting), Oil Painting, Design and for Industrial purposes.
President Kazuo Takamoto
Registered Trademarks
  • 白鳳堂
  • Misako Beverly Hills
  • HAKUHODO
  • hakuho-do
  • FUDEBAKO (our biannual magazine)
  • magnifica
  • LA MARCHE
Established August 9, 1974
Financial Year End 31st July
Paid in Capital 50,000,000 JPY
Number of Employees 230 (including 120 part time employees)
Offices and Shops
Sales Volume
  • 37th fiscal term (as of July 2011) 1,833 million JPY
  • 38th fiscal term (as of July 2012) 2,270 million JPY
  • 39th fiscal term (as of July 2013) 2,094 million JPY
  • 40th fiscal term (as of July 2014) 2,470 million JPY
  • 41th fiscal term (as of July 2015) 2,698 million JPY
  • 42th fiscal term (Sales estimate by end July 2016) 2,700 million JPY
Product Sales Breakdown
  • Makeup brushes 95%
  • Traditional Japanese brushes ( for Calligraphy, Menso, Japanese painting, etc) 2%
  • Artist brushes (for Oil painting, Design, etc) 2%
  • Industrial brushes 1%
Main Banks Hiroshima Prefecture Credit Union, Hiroshima Bank, Bank of Tokyo-Mitsubishi UFJ

History

1974 ◇Hakuhodo is incorporated as a private limited company.
1982 ◇Kazuo Takamoto becomes President and starts launching Hakuhodo own brand brushes.
1990 ◇Establishes a company in Ginza, Tokyo as the base to expand the business for sales and OEM (Original Equipment Manufacturer) projects.
1993 ◇Awarded the Honor of Friendship by Mongolia for offering the expertise in brush making.
1995 ◇Founded an affiliate factory in Shenzhen, China.
◇Reaches an OEM agreement for makeup brushes with a leading Canadian cosmetics company, followed by various OEM deals with world-renowned makeup brands.
1996 ◇Opens a store in Beverly Hills, Los Angeles, USA.
◇Company website is launched and online sales of Hakuhodo own brand products begins.
◇Obtains a patent for a method of arranging a brush head which enables Hakuhodo to achieve mass production of quality brushes.
1998 ◇Closes the store in Beverly Hills, Los Angeles, USA.
1999 ◇Closes the affiliate factory in Shenzhen, China.
◇Company is renamed as Hakuhodo Company, Limited.
◇Starts to collaborate with leading catalogue companies selling Hakuhodo own brand products.
2000 ◇Jointly develops makeup brushes with world-renowned makeup artists.
◇Starts sales promotions for makeup brushes at major department stores throughout Japan.
2003 ◇Establishes an office/shop in Torrance, Los Angeles, USA.
◇Opens a store in Aoyama, Tokyo.
◇Wins Japan Culture Design Award.
2004 ◇Wins 2004-205 Good Design Award.
2005 ◇Wins award for '100 IT Management' from Ministry for Economy, Trade and Industry.
◇President Kazuo Takamot wins the first Prime Minister's prize of Monodzukuri Japan Grand Award in the field of the Application of Traditional Technology.
2006 ◇Selected as one of the best 300 small and medium manufacturing enterprises that leads Japanese industry, by Ministry of Economy, Trade and Industry.
◇Wins best award for '100 IT Management' from Ministry for Economy, Trade and Industry.
2007 ◇Awarded as the supplier who offers superb quality and service and received "2006 Supplier Excellence Award Winner" from Estee Lauder Inc.
◇Wins "The 3rd Design Excellent Company Award" from Japan Industrial Design Organization.
◇President Kazuo Takamoto wins the Medal with Yellow Ribbon at the autumn ceremony in 2007, by Cabinet Office, Government of Japan.
2008 ◇Awarded as the supplier who offers superb quality and service and received "2006 Supplier Excellence Award Winner" from Estee Lauder Inc.
◇Wins "The 3rd Design Excellent Company Award" from Japan Industrial Design Organization.
◇President Kazuo Takamoto wins the Medal with Yellow Ribbon at the autumn ceremony in 2007, by Cabinet Office, Government of Japan.
2009 ◇Received "2007 Supplier Excellence Award Winner" from Estee Lauder Inc.
2010 ◇Received "2009 Supplier Excellence Award Winner" from Estee Lauder Inc. - four years in a row.
◇Wins the "Beauty Award" from the American magazine "Life&Style".
2015 ◇Our flagship shop in Kyoto was recieved on incentive award of landscape (architecture sector) from Kyoto city in 2014.
2016 ◇President Kazuo Takamoto received a certificate of appreciation by The Small and Medium Enterprise Agency as one of the best founder for contribution into Japanese industry.