Our online store (English version) has temporarily been suspended.Please kindly visit our Japanese website to purchase our products.

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December 1, 2020
2020 Winter Set - Quick & Easy Makeup Set
A selection of 4 makeup brushes for a beautiful and quick makeup application.

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October 16, 2020
2020 Christmas Project - SAKURA Noël Set
- Brightly colored with Sakura - A makeup brush set with five basic brushes in a special edition design.

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September 10, 2020
2020 Autumn Project - Evergreen Set
This year's Autumn Set includes four makeup brushes specially selected for enjoying autumnal colors.

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June 13, 2020
[Notification of opening hours of Minami Aoyama Shop in Tokyo]
The Minami Aoyama Shop in Tokyo will be back to normal opening hours of 11:00 to 19:00 from Friday, 19th of June. We appreciate your continued support.

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June 4, 2020
2020 Summer Project – Summer Essentials Set
An exclusive three-piece brush set to enjoy makeup in summer.

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May 27, 2020
As the health and safety of customers and our employees continues to be our top priority during these unprecedented times, we will be requiring customers to wear face masks. Please understand customers who are not wearing face coverings may be refused to come in. In addition, please be advised to refrain from visiting our stores in the case of feeling ill or having any symptoms of a fever, cough and etc. We sincerely appreciate your continued cooperation.
May 17, 2020
[Notification of reopening the Flagship Shop in Kyoto]
The Flagship Shop in Kyoto will be reopened on Monday, 18th of May.

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May 17, 2020
[Notification of reopening Minami Aoyama Shop in Tokyo]
The Minami Aoyama Shop in Tokyo will be reopened on Monday, 18th of May. Please be advised that our opening hours will be changed to between 11:00 and 18:00 until further notice. We apologize for any inconvenience and ask for your kind understanding.

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April 3, 2020
2020 Mother’s Day Project - Merci Set
This set makes a beautiful gift for somebody special to express feelings of gratitude.

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March 4, 2020
2020 Beginners Set - Spring Set
A set of four makeup brushes in a limited-edition design that allows you to effortlessly apply makeup for a flawless finish.

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February 13, 2020
We will have a maintenance of server from 11:00 AM on February 14th.
January 05, 2020
・Notification of temporary closure - Minami Aoyama Shop in Tokyo
Due to employee training, we will have temporary closure for 11th January to 13th January.
April 19, 2019
・Notice of price revision - Brush Cases
We thank you for your continued support. We have decided to revise our prices from 20th May 2019. We appreciate your support as we continue to strive for high quality product development and improvement of service.
・Date of price revision: 20th May 2019

March 25, 2019
Japan's Top Inventions | NHK WORLD-JAPAN On Demand

NHK WORLD-JAPAN On Demand

December 29, 2018
・Notice of price revision
We thank you for your continued support. Holding the company belief that brushes are tools, we strive for the development of new brushes, improvement of productivity and reduction in cost. However, the yearly increase in production cost due to increase in prices of raw materials has passed the scope of our efforts. Due to this reason we have decided to revise our prices from 1st February 2019. We appreciate your support as we continue to strive for high quality product development and improvement of service.
・Date of price revision: 1st February 2019

October 18, 2018
2018 Christmas Grace Set
An easy to use set of five basic brushes of which the hair type and shapes are tweaked versions of existing products. Comes in a special limited edition design.

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August 21, 2018
2018 Autumn [Smoky Makeup Set]
A set of four brushes that is easy to use for both beginners and for frequent brush users.

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May 07, 2018
[2018 Second sun screen Brush Project]
As we had great success with our first sun screen project, we are releasing a second product.

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April 27, 2018
[2018 Mother’s Day Set]
This set makes a beautiful gift for someone special to express gratitude.

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April 02, 2018
Notice of our revision of delivery fees

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August 07, 2017
[2017 Autumn Set]
A makeup brush set that will help you to achieve the look you desire! We have a limited number, so hurry while stocks last!

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July, 2017
[THE "HAKUHODO BRUSH CLEANING CLOTH"]
The "Hakuhodo Brush Cleaning Cloth" helps you keep brushes in good condition.

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April 24, 2012
Our redesigned website is launched.

Upcoming Event Information

On MAR 06 Event information is updated.
We regularly exhibit at international makeup shows and very much look forward to you visiting our stand at a show near you.

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